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Transformational leadership and job performance in the marketing sector companies of metropolitan lima

Year: 2025

Type: article

Abstract: The current study was conducted with the aim of examining the relationship between transformational leadership (TL) and job performance (JP) in marketing companies in Metropolitan Lima in 2024. Therefore, a correlational study was conducted under a quantitative approach using a non-experimental cross-sectional design. The sample consisted of 366 workers selected from a total of 7,558 employees of the companies associated with the National Association of Advertisers of Peru, ANDA. A significant relationship was found between TL and JP, showing that leadership based on inspiration and motivation leads to better performance. Therefore, it is necessary to implement leadership strategies that increase commitment, efficiency, and satisfaction in the workplace within the marketing sector.

Source: International Journal of Innovative Research and Scientific Studies

DOI: 10.53894/ijirss.v8i4.7772

Authors: Angela Huaman-Valle, Liz Pacheco-Pumaleque, Alex Pacheco

Institutions: Universidad San Ignacio de Loyola, Universidad Nacional de Cañete

Language: English

Topic: Employee Performance and Leadership

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4411456280

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