Year: 2025
Type: article
Abstract: This article examines the foundational principles and systematic application of color within large-scale design systems through semantic abstraction. It details a methodology for leveraging color tokens to ensure scalability, maintainability, and consistent brand identity across diverse digital platforms. The system's core is a semantically structured color palette, categorized for specific UI purposes, including Brand, Text and Icon, Background, Border, and General UI elements. A critical aspect of this color system is its inherent commitment to accessibility, with color pairings designed to meet WCAG guidelines, ensuring usability for a wide range of users. The article explores how such a semantically designed and accessibility-conscious color system not only reinforces brand identity but also streamlines the design and development process, leading to more coherent and inclusive user experiences. This approach offers a robust model for developing comprehensive color strategies in complex product ecosystems.
Author: Pratyush Tewari
Institution: Carnegie Mellon University
Language: English
Topic: Color perception and design
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4411464674