The Role of Strategic Innovation in Enhancing Competitive Advantage in Kenya's Mobile Telecommunications Industry
Year: 2025
Type: article
Study design: Observational Study
Abstract: Strategic innovation has emerged as a critical driver of competitive advantage in Kenya's mobile telecommunications industry, where firms compete in a rapidly evolving digital landscape. This study examines how strategic innovation—defined as the development of novel business models, products, and technological advancements—enhances competitive positioning among leading telecom operators such as Safaricom, Airtel Kenya, and Telkom Kenya. The research explores key dimensions of strategic innovation, including technological integration, service differentiation, and customer engagement strategies. The adoption of innovations such as mobile money (M-Pesa), data-driven service models, and artificial intelligence-driven customer support has enabled firms to retain market leadership and expand customer bases (Ndemo & Weiss, 2017). Furthermore, regulatory frameworks and competitive pressures influence the strategic decision-making processes of these firms (Muthinja & Chipeta, 2018). Two theories anchored this study, which were resource-based View theory and dynamic capabilities theory. This study adopted a descriptive research design and analyzed data collected from 150 respondents, including telecom executives, regulatory officials, and customers. Using regression and correlation analysis, the study found a statistically significant positive relationship between strategic innovation and competitive advantage (r = 0.78, p < 0.05). Specifically, technological advancements (β = 0.45), service differentiation (β = 0.32), and strategic partnerships (β = 0.29) were identified as key contributors to competitive positioning. The findings indicate that firms investing in continuous innovation achieve higher customer retention, market share growth, and overall profitability. These results contribute to strategic management literature and offer actionable recommendations for policymakers and industry stakeholders seeking to foster innovation-driven competition in Kenya's mobile telecom sector. The study underscores the necessity for telecom firms to continuously adapt to technological disruptions and market dynamics to sustain long-term competitive advantage.
Authors: Juliana Nasambu Murutu, Fred Atandi
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4411466138