A Multimodal Discourse Analysis of Aircraft Cabin Safety Briefing Card: A Visual Grammar Approach
Year: 2025
Type: article
Abstract: Cabin safety briefing cards are informative texts and pictograms that provide detailed explanations of aircraft safety features, equipment usage, and procedures. They play a crucial role in cabin safety management. This study employs Kress & Van Leeuwen’s (1996) visual grammar framework to conduct a multimodal discourse analysis of safety instruction cards. The analysis aims to explore the interrelationships between visual images, textual elements, and other social symbols, and how they collectively contribute to the construction of cabin safety discourse. Received on: 06 April 2024 Accepted on: 11 May 2024 Published on: 21 June 2025
Author: Wen Zhao
Institution: Civil Aviation University of China
Language: English
Subfield: Literature and Literary Theory
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4411475194