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Analisis Orientasi Pasar, Tingkat Utang, Dan Literasi Keuangan Terhadap Kinerja Keuangan Umkm Di Kota Batam

Year: 2025

Type: article

Abstract: MSMEs play an important role in the Indonesian economy, especially in creating jobs and driving economic growth. However, MSMEs often face obstacles in managing financial performance, including recording and managing debt. This study aims to analyze the effect of market orientation, debt levels, and financial literacy on the financial performance of MSMEs in Batam City. The method used is a quantitative approach, with data collection through Google Form. The sample uses the Slovin formula calculation and the statements in the questionnaire use a Likert scale. The population of this study were micro-entrepreneurs registered with the Batam City Cooperative Office as many as 275 people, with a sample of 163 MSMEs. The results showed that market orientation, debt levels, and financial literacy significantly affect the financial performance of MSMEs

Source: SCIENTIA JOURNAL Jurnal Ilmiah Mahasiswa

DOI: 10.33884/scientiajournal.v7i3.9636

Authors: Oktivia Oktivia, Vargo Christian L. Tobing

Institution: Universitas Putera Batam

Language: English

Topic: Financial Literacy and Behavior

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: bronze

OpenAlex ID: W4411476117

FWCI:

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