Work

The Trailer's Place in the Modern Media Space, Semiotic Aspects

Year: 2025

Type: article

Abstract: By analyzing promotional materials, or trailers (within their socio-cultural and philosophic contexts), the article demonstrates the adaptive capabilities of the described artistic form (examined as an instrument of representation and expanding the narrative space). It generates the effect of analogy, which in turn determines the introduction of game images (as evocations of the anti-world) into the language and thinking of individuals and groups, interpreted by the author as a form of influence of audiovisual arts on the ongoing convergence of concepts and meanings, stabilizing the mechanisms of social interactions and turning the described category into an integral part of modern information space.

Source: Journal of Film Arts and Film Studies

DOI: 10.69975/2074-0832-2025-64-2-134-146

Author: V. M. Ovchinnikov

Institution: Military Academy of the Air Defense Forces Named after Marshal of the Soviet Union А.М. Vasilevsky

Language: English

Topic: Semiotics and Representation Studies

Subfield: Literature and Literary Theory

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4411493210

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Related to: 10