Year: 2025
Type: article
Abstract: Technological advancements and changes in social habits have driven the rapid growth of mobile users, leading to a boom in mobile games that enrich people's leisure time and transform entertainment consumption patterns. This study selects deep players of "Justice" as samples, using in-depth interviews to explore the behavioral characteristics of Chinese gaming culture phenomena. The research collected insights from 14 experienced players regarding their motivations, behavioral traits, and views on game design and dissemination. By analyzing the content features of the game, it examines players' multifaceted motivations from the perspective of use and satisfaction, including stress relief, emotional experiences, social and individual integration, and cognitive needs. The study also found that demographic characteristics of players, the social attributes of MMORPG, and the effectiveness of game dissemination all influence player loyalty. In this study, respondents gave mixed reviews of the game, which demonstrates that player satisfaction with the game is not directly linked to their usage loyalty. Their reliance on the game is more reflected in habits and social needs, making gaming a daily habit or lifestyle. Furthermore, this study aims to analyze the usage motivations and need satisfaction of users of the mobile ancient-style MMORPG game through qualitative research, providing some supplementary insights into the application of the "use and satisfaction" theory in games, particularly mobile games.
Author: Zixuan Qiu
Institution: Beijing Normal-Hong Kong Baptist University
Language: English
Topic: Digital Games and Media
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4411495051