Year: 2025
Type: article
Study design: Observational Study
Abstract: The digital divide refers to the gap between individuals, communities, and businesses that have access to modern information and communication technologies (ICTs) and those that do not. This paper explores the impact of technology on rural entrepreneurship development in India, with a focus on the digital divide. A revolutionary change in Karnataka State is the growing contribution of digitization to improving the marketing capacities of rural businesses, highlighting the crucial nexus between rural. The importance of using digital platforms to increase the effectiveness and reach of marketing strategies for Karnataka's rural enterprise products is highlighted in this study article abstract. The study was conducted in three rural districts in Karnataka: Dharwad, Uttarkannada, Haveri. A survey of 100 rural entrepreneurs was conducted to gather quantitative data. In addition, 10 in-depth interviews were conducted with rural entrepreneurs to gather qualitative data.
Author: Soumyashree N Hegde
Institution: KLE Academy of Higher Education and Research
Language: English
Subfield: Information Systems
Field: Computer Science
Domain: Physical Sciences
Open Access status: hybrid
OpenAlex ID: W4411501877