The Paradox of Personalization: A Zero-Trust Architecture for AI-Driven CX Platforms in Regulated Multi-Cloud Environments
Year: 2025
Type: article
Abstract: This article explores the fundamental tension between personalized customer experience and regulatory compliance in multi-cloud environments, particularly for financial institutions. We introduce a novel approach leveraging homomorphic encryption, strategic pre-computation, and zero-trust architecture to transform compliance requirements from limitations into competitive advantages. By directly enabling computation on encrypted data, our solution eliminates the need to decrypt sensitive customer information while delivering personalized experiences. The implementation addresses key challenges through hybrid encryption, intelligent personalization prioritization, and predictive cache management. Real-world validation with a European financial institution demonstrates significant performance improvements while maintaining stringent regulatory compliance. The architecture aligns with EU AI Act requirements for transparency, explainability, data sovereignty, and bias mitigation, providing a pathway for financial organizations to deliver exceptional customer experiences without compromising on privacy or security.
Author: Rahul Ganti
Language: English
Subfield: Information Systems
Field: Computer Science
Domain: Physical Sciences
Open Access status: hybrid
OpenAlex ID: W4411505662