Year: 2025
Type: article
Abstract: Digital transformation is viewed as a cornerstone of modern business strategy, specifically in how the organization engages with their clients. The focal point of this transformation is Customer Relationship Management (CRM) systems and Automation Technologies. These technologies not only work on operational enhancements, rather focus on traditional service delivery paradigms by enabling streamlining workflows, hyper personalization and unlocking new value streams. Through current industry practices, real world case studies and emerging trends, this paper provides a comprehensive understanding of how these technologies work for transitioning the client service model. The research explores how the integration of digital tools and CRM not only work for streamlining service delivery but also enables an organization to foster client needs, unlock new models for value and deepen the relationship. The paper also talks about challenges and outlines strategic working for organizations which aim for increasing digital structure.
Author: Lakshmikanth Subramaniam
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4411516709