Year: 2025
Type: article
Study design: Observational Study
Abstract: This study aims to analyze the effect of socio-economic factors on interest in using the BRImo mobile banking application among customers of PT Bank Rakyat Indonesia Watampone Branch Office. The factors analyzed include education level, income, occupation, perceived convenience, and perceived security. This research uses a quantitative approach with a survey method of 100 respondents selected through simple random sampling technique. Data were analyzed using binary logistic regression. The results showed that only perceived ease of use had a significant effect on interest in using BRImo, while education, income, employment, and perceived security had no significant effect. These findings indicate the importance of ease of use as a major factor in driving the adoption of digital banking services.
Authors: Arma Fitria Aningsy, Sri Astuty, Diah Retno Dwi Hastuti, Irwandi Irwandi, Abdul Rajab
Institution: State University of Makassar
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4411534644