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Strategi Inovasi Produk dan Layanan sebagai Kunci Kesuksesan UMKM pada Usaha Bakso Simas di Pasar Bisnis yang Dinamis

Year: 2025

Type: article

Abstract: Dynamic business markets require Micro, Small and Medium Enterprises (MSMEs) to continuously innovate in order to maintain competitiveness and increase business growth. This article discusses the product and service innovation strategies implemented by Bakso Simas Business in facing the challenges of a rapidly changing market. This research uses a qualitative method with a case study approach, where data is collected through interviews, observation, and documentation analysis. The results show that innovation in product variants, improving service quality, and utilizing digital technology are the main factors in increasing customer attractiveness and loyalty. In addition, differentiation strategies and adaptation to consumer trends play an important role in maintaining business sustainability. This study provides insights for MSME players in developing effective innovation strategies to face competition in a dynamic business market.

Source: Jurnal Ekonomi Bisnis dan Akuntansi

DOI: 10.55606/jebaku.v5i1.5016

Authors: T. Teviana, Adelina Lubis, Winadya Norma Septelina Simare Mare

Institution: State University of Medan

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: hybrid

OpenAlex ID: W4411534648

FWCI:

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