Work

Sustainable Digital Economy Development for E-Commerce Users in Indonesia

Year: 2024

Type: article

Abstract: Despite rapid digital growth, Indonesia faces challenges such as the digital divide. This study investigates key factors affecting sustainable digital economy development among e-commerce users, including ICT infrastructure, perceived security, perceived risk, and digital literacy. A quantitative survey of 135 urban young adults is conducted online using Likert scale questionnaires. Probability sampling facilitates data collection and analysis with SPSS. Findings reveal that ICT infrastructure, perceived security, and digital literacy significantly influence business sustainability in Indonesia, while perceived risk has no impact. This research offers valuable insights into digital economy advancement and provides a framework for future studies.

Source: Journal of ASIAN Behavioural Studies

DOI: 10.21834/jabs.v9i29.455

Authors: Rohana Sham, William Christian, Dazmin Daud, Mahadi Hassan Miraz

Institutions: Asia Pacific University of Technology & Innovation, UCSI University, Astana IT University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: diamond

Funder: Asia Pacific University of Technology and Innovation