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Exploring the Impact of Ripple Effect in Creating Brand Perception in Service Industry with Special Reference to Insurance Sector

Year: 2025

Type: article

Study design: Observational Study

Source: International journal of research and scientific innovation

DOI: 10.51244/ijrsi.2025.120500184

Authors: Dr Geeta Nema, Ms Aashi Choudhary

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4411552982

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