Year: 2025
Type: article
Abstract: India, a country renowned for its rich cultural legacy, is home to a wide variety of customs, languages, and cuisines.one of the most vibrant aspects in Indian tradition is its assortment of confections that are important in everyday life, festivals, and rituals. Sweets are known as Mithai hold central place in festivals, rituals and daily life. Indian sweets range from milk-based delicacies like rasgulla and Gulab jamun to flour based treats such as laddu and jalebi. A recent market study indicates that approximately 70% of Indian households consume traditional sweets at least once a week, with nearly 40% consuming them more than three times weekly. The Indian sweets market was valued at around USD 10 billion in 2023, with traditional sweets making up nearly 85% of total sweet consumption. Milk based sweets account for over 60% of the total market due to their popularity and cultural significance.
Language: English
Subfield: Food Science
Domain: Life Sciences
Open Access status: diamond
OpenAlex ID: W4411556868