Year: 2025
Type: article
Abstract: The article examines the role of corporate culture as a tool for stabilizing and developing an enterprise in the face of dynamic changes in the business environment. The authors analyze the influence of socio-psychological factors on the formation of corporate culture, which determine not only the general atmosphere in the organization, but also the individual experience of employees, which affects their motivation, satisfaction and productivity. The emphasis is on the importance of internal motivation of employees, their career development and work-life balance. External environmental factors are considered separately. The authors of the article analyze and systematize these factors, consider how they interact with corporate culture and have a positive and negative impact on the formation and development of the organization's corporate culture. It is studied that a successful corporate culture is the basis for maintaining stability in the organization and reducing stress levels among employees. Particular attention is paid to how corporate culture can help organizations quickly adapt to changes, ensuring efficiency and innovation in solving complex tasks. The article also identifies key factors that contribute to the development of corporate culture, in particular, ensuring trust between management and personnel, developing teamwork and supporting open communication. It has been established that a properly formed corporate culture helps to increase employee loyalty and reduces the level of staff turnover. The authors emphasize that for the effective functioning of corporate culture, it is necessary to constantly update it, in particular through the integration of the latest technologies and approaches to management. The importance of creating an organizational structure that allows for maximum use of the potential of employees and stimulates their professional development is emphasized. The role of management style in the process of transforming corporate culture and ensuring its compliance with the needs of the modern business environment is separately considered. A stable and innovative corporate culture is one of the main factors of the organization's success in the modern market.
Source: Market Infrastructure
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4411572200