Professional Training as a Catalyst for Business Growth: A Case Study in the Airline Industry
Year: 2025
Type: article
Study design: Observational Study
Abstract: This study examines the impact of professional training initiatives on business growth in the context of AirAsia, a major player in the low-cost airline industry. Using a mixed-methods approach, data were collected through structured questionnaires distributed to 100 employees and 100 customers, complemented by document analysis and performance reviews. The aim was to assess how training programs influence internal and external outcomes such as employee skill development, service quality, customer satisfaction, and overall operational efficiency. Quantitative data were analyzed using SPSS, with multiple regression tests applied to determine the relationship between training quality and key business variables. The findings reveal that training quality significantly contributes to business growth by improving employee capabilities (β = 0.514**, p < 0.01), service delivery (β = 0.462**, p < 0.01), and customer experience (β = 0.221*, p < 0.05). These results confirm that well-structured training enhances both workforce performance and customer satisfaction, ultimately strengthening AirAsia’s competitive advantage. This research provides valuable insights into how strategic investment in human capital can drive sustainable growth in service-based industries, particularly in cost-sensitive markets.
Authors: Universiti Sains Malaysia, Ng Wei Chien, Tan Lay Hong, Universiti Sains Malaysia, Zema Rania Safiyyah Binti Zema Zamanee, Universiti Sains Malaysia, Liu Yueru, Universiti Sains Malaysia, Aqel Sahal Awadh Bin Eshaq, Universiti Sains Malaysia, Zhang Yishuo, Universiti Sains Malaysia, Zhao Yutong, Universiti Sains Malaysia, A. J. Ali, Universiti Sains Malaysia, Daisy Mui Hung Kee, Universiti Sains Malaysia
Institution: Universiti Sains Malaysia
Language: English
Subfield: Applied Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4411615595