Year: 2025
Type: article
Abstract: Advertisements often rely on language memes to share information with commercial and cultural value, effectively grabbing consumers' attention and boosting product or service sales. These memes, known for their replicability, adaptability, and memorability, play a key role in shaping consumer perceptions and behaviors. With the spread of business advertisements, the information of advertisements are more easily acceptable and rememberable. This not only strengthens customers' loyalty but also effectively promotes consumption and elevates the core value of the brand. In conclusion, the strategic use of language memes in business advertising serves as a powerful tool for building brand identity and fostering long-term consumer relationships.
Authors: Haihong Li, Yingshi Liang
Institution: Lingnan Normal University
Language: English
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4411619096