Research on Legal Issues and Countermeasures of Rural E-Commerce Development in the Context of Rural Revitalization
Year: 2025
Type: article
Abstract: 党的二十大以来，国家大力推进乡村全面振兴，促进乡村产业高质量发展，农村电商在国家政策强力支持下，迎来了重要的发展契机。但随着电商规模的扩大，一些法律问题暴露出来，主要表现在交易主体资格存在漏洞、隐私权和知识产权侵权以及法律维权存在风险三个方面。这些法律问题的原因是多层次的，与相关法律法规不完善、市场监管机制欠缺和行政机关角色定位不明确等均有关系。为了促进现阶段农村电商的持续健康发展，有必要针对这些问题提出相应的解决对策，如完善与农村电商相关的法律法规、建立农村电商市场监管制度、发挥行政机关的服务职能等对策，带动乡村振兴的快速实现。Since the 20th National Congress of the Communist Party of China, the country has vigorously promoted the comprehensive revitalization of rural areas and the high-quality development of rural industries. With strong support from national policies, rural e-commerce has ushered in an important development opportunity. However, as the scale of e-commerce expands, some legal issues have surfaced, mainly reflected in three aspects: loopholes in the qualifications of transaction parties, infringements of privacy rights and intellectual property rights, and risks in legal recourse. The reasons for these legal issues are multifaceted, related to the inadequacy of relevant laws and regulations, a lack of market supervision mechanisms, and unclear roles of administrative agencies. To promote the sustainable and healthy development of rural e-commerce at this stage, it is necessary to propose corresponding solutions to these problems, such as improving the legal regulations related to rural e-commerce, establishing a market supervision system for rural e-commerce, and enhancing the service functions of administrative agencies, thereby facilitating the rapid realization of rural revitalization.
Source: E-Commerce Letters
Author: 婷婷 李
Institution: Jiangsu University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4411698349