Work

Analytically Understanding the Psychology behind Impulsive Buying: A Business Marketing perspective

Year: 2025

Type: conference-paper

Source: International Conference on Recent Advances in Electrical, Electronics, Ubiquitous Communication, and Computational Intelligence (RAEEUCCI)

DOI: 10.1109/raeeucci63961.2025.11048266

Authors: Rebecca Anthony, Nallakaruppan M. K, Rajesh Kumar Dhanaraj, Malathy Sathyamoorthy

Institutions: Sri Balaji University, Pune, Symbiosis International University, KPR Institute of Engineering and Technology

Language: English

Topic: Explainable Artificial Intelligence (XAI)

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W4411726541

FWCI: 1.059

Cites: 17

Cited by: 1

Related to: 10