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Development of Beautiful Sunset Land (CSL) Beach to Realize a Sustainable Economy of It-Based Halal Culinary Tourism Enterprises

Year: 2024

Type: article

Abstract: This study investigates the development of Pantai Cantik Sunset Land (CSL) as a halal culinary destination in Sekarbela District, Mataram City, focusing on the role of information technology (IT). Using SWOT analysis, surveys, and interviews, the research identifies significant potential for the halal culinary industry at CSL Beach. However, challenges include inadequate IT utilization in marketing, insufficient awareness of halal certification, and poor waste management. The findings suggest that enhanced IT use in social media, increased halal certification awareness, and improved waste management can boost the competitiveness and sustainability of halal culinary businesses at CSL Beach.

Source: Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE)

DOI: 10.31538/iijse.v7i3.5359

Authors: Nur'aini Nur'aini, Ahmad Hulaimi, Zaenafi Ariani, Nur Fitri Hidayanti, Baiq Reinelda Tri Yunarni

Institution: University of Muhammadiyah Mataram

Language: English

Topic: Halal products and consumer behavior

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Responsible consumption and production, Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W4411728130

FWCI:

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