Work

Synergy of tour operation and hospitality service quality in the era of digitalization

Year: 2025

Type: article

Abstract: increasing by 52.7 % from 2022 to 2024 and the share of e-commerce in total retail growing from 12.3 % to 21.3 % by mid-2025.The study outlines the main challenges and prospects for industry development during wartime, emphasizing the acceleration of digital transformation processes and the importance of implementing innovative technologies such as augmented reality, blockchain, and artificial intelligence in the post-war recovery period.

Source: Collected Works of Uman National University of Horticulture

DOI: 10.32782/2415-8240-2025-106-2-363-375

Author: A. Chernykhivska

Institution: Kyiv National University of Technologies and Design

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: bronze

OpenAlex ID: W4411732082

FWCI:

Cites:

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Related to: 10