Work

Winning markets via live-streams: Competitive manufacturers' channel strategies

Year: 2025

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2025.104391

Authors: Jing Yu, Lin Wang, Wenqing Zhang, Chi Zhou

Institutions: Tianjin University of Technology, University of Minnesota, Duluth

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Science Foundation of Ministry of Education of China

Awards: G7277403600, G8858442696

OpenAlex ID: W4411734201

FWCI: 24.43

Cites: 34

Cited by: 18

Related to: 10