Work

The Further Analyzation of The Impact of Cultural Factors on International Marketing Strategies That Work

Year: 2025

Type: article

Abstract: The article provides an overview of the components of a global marketing approach. It covers organizational context, standardizing goods and worldwide branding, market division and positioning, pricing and shipping with a focus on gray commerce, and worldwide marketing plan, which includes global advertising. The article delves into the strategic considerations surrounding global versus multidomestic markets, analyzing the advantages and disadvantages of competing with local competitors. Real-world business graphics are used throughout to highlight the concepts.

Source: Shodh Sari-An International Multidisciplinary Journal

DOI: 10.59231/sari7808

Author: Taru Gupta

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4411734883

FWCI:

Cites: 8

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Related to: 10