Where Winds Meet: The Traceability, Dilemma and Breakthrough of Chinese Element Communication
Year: 2025
Type: article
Abstract: The online game 'Where Winds Meet' demonstrates how games can innovatively express Chinese cultural elements. This study examines the game's communication methods, challenges, and optimization strategies. The game successfully balances historical authenticity with virtual storytelling through cross-media narratives, cultural symbols, and immersive folk experiences. However, it faces challenges including limited player interaction, weak market presence, and cross-cultural barriers. To address these issues, the study recommends enhancing interactive mechanisms, expanding IP partnerships, and improving cultural encoding-decoding strategies to strengthen cultural transmission effectiveness.
Source: Media and Communication Research
Authors: Tong Sun, Si Yu, Xiaofeng Liang
Institution: Xi'an Peihua University
Language: English
Topic: Digital Games and Media
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4411736876