Year: 2025
Type: article
Study design: Observational Study
Abstract: Consumer habits, social mores, and cultural mores are all profoundly impacted by television commercials. The public, authorities, and industry experts have been looking more closely at the ethical standards of television ads as the media environment changes. Issues of privacy and openness are among the many ethical problems surrounding television advertising. Other concerns include false claims, damaging stereotypes, and the exploitation of vulnerable populations. Using a mixed-methods strategy and a sample size of 120 people, this research investigates how the general public views the ethical norms shown in television commercials. Structured surveys were used to gather data on public sentiment, ethical issues, and advertising expectations. Ad agencies must improve their ethical standards and win back the public's confidence if these findings are to be embraced.
Authors: Jyoti Sharma, Rajesh Prabhakar Kaila
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4411739613