Optimalisasi Strategi Bisnis dengan Pendekatan Enterprise Resource Planning (ERP) pada PT. Citra Media Prima
Year: 2024
Type: article
Abstract: The Community Service (PKM) activity aimed to enhance the understanding of Enterprise Resource Planning (ERP) concepts for PT. Citra Prima Media, a provider of internet and TV services. ERP is an integrated system designed to improve operational efficiency and real-time data-driven decision-making. The method involved workshops, pre-tests, and post-tests to evaluate participants’ comprehension of ERP benefits in three key areas: financial management, marketing, and human resources (HR). The results showed significant improvements in participants’ understanding, with an average post-test score of 93%. Participants recognized ERP's role in operational efficiency, customer analytics, and data-driven HR management. Based on these findings, PT. Citra Prima Media plans to evaluate ERP adoption for a phased digital transformation. This initiative highlights the importance of ERP in supporting companies' competitiveness in the digital era.
Source: Jurnal Kemitraan Masyarakat
Authors: Muhammad Rijal Alim Rahmat, Ridwan Andi Mattoliang, Rahmat Burhamzah, Anang Setiawan, M. Yunasri Ridhoh
Institution: State University of Makassar
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
SDG: Quality education
Open Access status: hybrid
OpenAlex ID: W4411755247