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E-Commerce: Empowering Indigenous Artisans and Transforming Livelihoods in India

Year: 2025

Type: article

Abstract: The advent of e-commerce has revolutionized trade, providing a unique opportunity for indigenous artisans in India to expand their reach beyond traditional marketplaces. This paper explores how digital platforms empower artisans by enhancing their economic stability, promoting cultural preservation, and reducing dependency on middlemen. It also highlights the challenges they face, including digital illiteracy, logistical constraints, and competition with mass-produced goods. The study concludes with recommendations for sustainable e-commerce practices and policy interventions that can further strengthen indigenous artisans’ participation in the digital economy.

Source: Shodh Sari-An International Multidisciplinary Journal

DOI: 10.59231/sari7823

Authors: Geeta Rani, Sunil Kumar Panwar

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W4411758761

FWCI:

Cites: 1

Cited by:

Related to: 10