Work

Construction of gen Z political insights after watching 'Bacapres Bicara Gagasan' on YouTube

Year: 2025

Type: article

Abstract: All Indonesians, especially Generation Z, need to be politically literate, as they are the ones who will shape the nation’s future. Since Generation Z constituted the majority of voters in the 2024 election, understanding their political insights is crucial. Despite their digital fluency, many Gen Z individuals remain disengaged from formal political processes. This study aims to analyze how Generation Z constructs political insight after watching the Bacapres Bicara Gagasan program on YouTube. Using a qualitative phenomenological method, this research explores their cognitive, affective, and personal integration experiences. The findings reveal that the program provided new perspectives on politics and influenced how Gen Z evaluates presidential candidates. The study underscores the importance of media, especially YouTube, in enhancing youth political awareness and participation in the digital age.

Source: Jurnal ASPIKOM

DOI: 10.24329/aspikom.v9i2.1454

Authors: Tabitha Hemastuti, Dasrun Hidayat, Zikri Fachrul Nurhadi, Nofha Rina

Institutions: Telkom University, ARS University, Universitas Garut

Language: English

Topic: Social Media and Politics

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: gold

Estimated APC paid: $131