Year: 2025
Type: article
Study design: Observational Study
Abstract: This study aimsto measure the level of customer satisfacion with the services provided by BMT UGT CABANG KOTANYAAYAR. The methode used in study is a survey with a questionnaire distributed to customers. The variables tested include product quality, service,and convenience. The results of the study indicate that most costumer are satisfed with the products offred, although three are severeal areas that ne to be improved such as speed of service and response to customer complains. The factors that most influence customer satisfaction are product quality and customer service this study is expected to provide recommendations for companies to improve service quality and increase customer loyality
Authors: Urip Santuso, Mufidatul Himmah
Institution: Universitas Nurul Jadid
Language: English
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4411769964