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Analysis Of The Effect Of Murabahah Product Pricing On The Number Of Microfinance Customers (A Study At Sharia People’s Financing Bank Serambi Mekah, Langsa)

Year: 2025

Type: article

Abstract: This study aims to analyze the effect of Murabahah product pricing on the number of microfinance customers at BPRS Serambi Mekah Langsa. Using a quantitative descriptive method and Likert-scale questionnaires, 100 respondents were surveyed from a population of 400. The results, processed via SPSS 25, indicate that pricing has a positive and significant effect on customer numbers. These findings suggest that competitive pricing strategies can increase customer interest, especially in Islamic microfinance sectors. This highlights the importance of proper pricing policies to attract and retain customers in Sharia-based banking institutions.

Source: JURNAL MANAJEMEN MOTIVASI

DOI: 10.29406/jmm.v21i1.7749

Authors: Rifdah Atika Pasaribu, Juliana Nasution, Nurul Inayah

Institution: Universitas Islam Negeri Sumatera Utara

Language: English

Topic: Islamic Finance and Banking Studies

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4411771796

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