Analysis Of Factors Influencing Success In College-Level Advertising Design Competitions: A Quantitative Study Of College Awards
Year: 2025
Type: article
Abstract: This study examines patterns in award-winning graphic advertising designs to identify factors that increase students' chances of success in university competitions. The research specifically analyzes creative advertising approaches, visual representations, and submission strategies of gold-winning entries in the AD CAMPUS competition (2019–2023). Findings show that using metaphors, flat illustrations, and submitting three pieces as a cohesive series are the most effective strategies for winning. This study provides valuable insights for instructors guiding students in creative advertising competitions, offering a foundation for future design instruction and competition strategies.
Authors: Jinghe Li, Mastika b. Lamat
Institutions: Weifang Institute of Technology, Universiti Malaysia Sarawak
Language: English
Topic: Digital Media and Visual Art
Field: Computer Science
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W4411778609