Exploring the Role of Artificial Intelligence in E-commerce: A Comprehensive Literature Review
Year: 2025
Type: article
Abstract: With the rapid advancement of information and communication technologies (ICT), artificial intelligence (AI) has become an increasingly important tool in various sectors. In the world of e-commerce, the goal of businesses is often to influence customer behavior in favor of specific products and brands. The integration of AI into e-commerce can be seen as a significant step forward in enhancing business operations. This paper explores the concepts of e-commerce and AI, examines their benefits, and evaluates the role of AI in e-commerce, based on existing literature.
Author: Dr. Ajeya Verma
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: bronze
OpenAlex ID: W4411778683