Gratification-driven customer engagement in AR mobile apps: shaping psychological ownership and behavioural intentions
Year: 2025
Type: article
Study design: Observational Study
Authors: Ganesan Muruganantham, B. Dinesh Kumar
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4411835522