How celebrity involvement affect destination image, the mediating role of celebrity worship
Year: 2024
Type: article
Study design: Observational Study
Abstract: The film industry plays a significant role in influencing tourists' travel destination choices. This study aims to explore the relationship between celebrity involvement and destination image, with celebrity worship serving as a mediating variable. This research depicted the case of Chinese film industry to examines how films and celebrities impact destination image. This research uses quantitative research methods with the PLS-SEM research model. the study surveyed 310 Batam residents who have watched Chinese movies or TV series. The findings indicate a positive and significant relationship between celebrity involvement and destination image, mediated by celebrity worship.
Authors: Universitas Internasional Batam, Shelvina Shelvina, Fitriana Aidnilla Sinambela, Universitas Internasional Batam, Renza Fahlevi, Universitas International Batam, Indonesia
Institution: International University of Batam
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4411856413