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Applying extended UTAUT model to examine microlearning adoption

Year: 2025

Type: article

Abstract: This paper extends the UTAUT model to examine microlearning adoption in the Vietnamese telecommunication industry. A self-administered survey was implemented to collect data from the three biggest Vietnamese telecommunication companies. After two months, we received 349 valid questionnaire responses. The structural equation modeling (SEM) analysis was run in SmartPLS to test the proposed hypotheses. Our research findings revealed that performance expectancy is the most crucial factor determining employees’ intention to use the microlearning system. In addition, effort expectancy and management support positively impact the intention to use the system. However, social influence and facilitating conditions do not statistically influence the intention to use microlearning. Our findings suggest that corporate managers should give more attention to the design of the e-learning system so that microlearning can be integrated into different platforms to facilitate employees’ access to the system. Furthermore, managers should showcase to promote microlearning adoption by employees.

Source: Zbornik radova Ekonomskog fakulteta u Rijeci

DOI: 10.18045/zbefri.2025.1.1

Authors: Quang Tuyen Tuyen, Phuong Mai Nguyen

Institutions: VNU University of Economics and Business, VNU International School

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

SDGs: Quality education, Decent work and economic growth

Open Access status: gold

Estimated APC paid: $307