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Strategic Value Chain Analysis in the Asia-Pacific Industrial Printing Services Sector: A Resource -Based View Perspective

Year: 2025

Type: article

Abstract: China is in an important stage of digital transformation and upgrading of traditional industries, industrial B2B industry is facing the historical opportunity of development path upgrading, the huge development potential of China's industrial B2B market is constantly released, industrial B2B platform needs to increase the layout of digital capabilities, category management, offline logistics infrastructure network building and offline service team building. This paper analyzes the marketing value realization strategy of AnshiAPAC customized industrial printing service.

Source: Academic Journal of Business & Management

DOI: 10.25236/ajbm.2025.070509

Author: <p>Hao Tang</p>

Institution: Guangxi Normal University

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: bronze

OpenAlex ID: W4411917766