Crm Systems as a Tool for Effective Interaction With Consumers in the Conditions of Competitive Changes in Target Markets
Year: 2025
Type: article
Abstract: The article substantiates the need to use CRM systems as a tool for effective interaction with consumers in the context of competitive changes in target markets. The need to choose a CRM system by domestic companies for effective business development and increasing consumer loyalty is argued. The advantages and disadvantages of implementing CRM systems at enterprises are substantiated. The phasing of using CRM systems at domestic enterprises is proposed. The types of CRM systems that are proposed for implementation at enterprises are characterized. The need to use CRM systems that meet the goals and objectives of enterprise development, use the latest information technologies in order to achieve effective interaction with consumers and take into account competitive changes in target markets is substantiated.
Authors: Svitlana RESHMIDILOVA, Denіs BONDARENKO
Institution: Khmelnytskyi National University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4411939599