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AI and Machine Learning in Digital Marketing: Revolutionizing Customer Engagement and Decision Making

Year: 2024

Type: conference-paper

Source: International Conference on Advances in Computing, Communication and Materials (ICACCM)

DOI: 10.1109/icaccm61117.2024.11059223

Authors: Srinivas D, Monika Sharma, Anandkumar Brahmbhatt, Purnendu Kumar Patra, Ajim Shaikh, Sivakumar Sattanathan

Institutions: SR University, GLA University, Silver Oak University, Birla Global University, Bharati Vidyapeeth (Deemed to be University), Hindustan Institute of Technology and Science

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W4411949033

FWCI: 0.317

Cites: 20

Cited by: 1

Related to: 10