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AHP and Big Data based Brand Value Enhancement Model for Telecom Operators

Year: 2024

Type: conference-paper

Source: International Conference on Ubiquitous Computing and Communications (IUCC)

DOI: 10.1109/iucc65928.2024.00052

Authors: Jiao Zhu, Ying Li, Rongfang Zhang, Xing Tai, Junjiang Chen, Rui Li

Institutions: China United Network Communications Group (China), China Post (China), ZTE (China)

Language: English

Topic: Multi-Criteria Decision Making

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4411950159

FWCI:

Cites: 6

Cited by:

Related to: 10