Decision Making of Product Design Schemes for Small and Medium-Sized Enterprises Based on Simplified AHP-PUGH
Year: 2025
Type: article
Abstract: To address the contradiction between SMEs' product demand, user needs, and production efficiency in the post-epidemic era, this study aims to shorten SMEs' design cycles and improve their design efficiency, this study takes SMEs as a perspective, considers the weight distribution between enterprise and user interests, and determines the relevant weights and links between users' and enterprises' demands by means of AHP method, and then comes up with relative weights of the product attributes of the two; and then screens and scores and ranks the solutions by using the PUGH The PUGH matrix is used to evaluate and rank solutions, identifying the best option that balances SME and user needs, thereby enhancing design efficiency and decision-making.
Source: GBP Proceedings Series
DOI: 10.70088/3vcxch03
Authors: Zichuan Zhao, Di Feng
Institution: Zhejiang University of Technology
Language: English
Field: Decision Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4411978666