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Exploring The Impact Of CSR Initiatives On Public Health Outcomes Through FMCG Sector Strategies

Year: 2025

Type: article

Abstract: ; This study explores the impact of health-focused CSR initiatives by FMCG companies on public health outcomes and brand equity using statistical analyses like Logistic Regression, ANOVA, and DID. Data from 200 respondents reveal that CSR activities significantly improve public health awareness and behavioral changes but exhibit diminishing marginal benefits. ANOVA results highlight substantial differences in brand equity perceptions among groups exposed to CSR programs, confirming their effectiveness. DID analysis underscores the critical role of CSR initiatives in positively influencing brand equity, with significant pre-implementation effects and marginal post-implementation gains. However, imbalances in model sensitivity necessitate further refinement. This research highlights the dual potential of CSR in fostering societal well-being and corporate profitability, providing actionable insights for sustainable CSR strategies in the FMCG sector.

Source: International Journal of Environmental Sciences

DOI: 10.64252/e5nzh295

Authors: Dr.M. Nevedida, Dr.M. Harish, Dr.D.Janis Bibiyana, Anthony Rahul Golden

Institution: Loyola College

Language: English

Topic: Corporate Social Responsibility Reporting

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: hybrid

OpenAlex ID: W4411995099

FWCI:

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