Work

Influence of Social Media Platforms and Mobile Applications in Agricultural Marketing

Year: 2025

Type: article

Abstract: Social media platforms and mobile applications play a vital role in modern agricultural marketing by connecting farmers directly with consumers, markets, and experts. These digital tools enhance access to real-time information, improve market reach, and empower farmers to make informed decisions, leading to increased productivity and profitability.

Source: International Journal For Multidisciplinary Research

Authors: S POONGODI, V BHUVANESWARI

Language: English

Topic: Digitalization and Economic Development in Agriculture

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: hybrid

OpenAlex ID: W4412004610

FWCI: 0.916

Cites:

Cited by: 1

Related to: 10