Year: 2025
Type: conference-paper
Abstract: This paper investigates the covert adoption of generative AI technologies in China's video game industry, where practitioners frequently use such tools in content creation while remaining publicly silent about their use. Through qualitative research combining in-depth interviews with industry professionals and review of policy documents, this study explores the tensions between technological efficiency, artistic authenticity, and the material conditions. Findings reveal that AIGC technologies have permeated most stages of game-making, from initial planning and production to distribution. Individual creators across different roles and company sizes exhibit ambivalent attitudes shaped by both institutional pressures and personal aspirations.
Authors: Ningxi Guo, Wen Wen
Institution: Chinese University of Hong Kong
Language: English
Topic: Digital Games and Media
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: gold
OpenAlex ID: W4412008576