Year: 2025
Type: article
Abstract: This paper focuses on the application of the Time Value of Money Theory in personal consumption decisions. Money have value is one of the most important principles of finance. This principle means that a given money should be valued differently, depending on when the cash flow is to occurs. This paper is aimed to provide a new perspective for consumers to make decisions in purchasing, leasing or replacing assets. Some methods are also given to recognize marketing strategies. By utilizing the theoretical tools like the Net Present Value Theory or Equivalent Annual Cost, more rational decisions can be made. To simplify the calculation process and avoid errors, the paper systematically ignores the influence of taxation policies within the framework of its theoretical analysis. Overall, after reading this essay, the consumers can enhance their financial management capabilities and lead to more optimal decisions when faced with numerous marketing policies offered by merchants.
Author: Jiamu Cui
Institution: Jiangsu University of Science and Technology
Language: English
Subfield: Finance
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4412038413