Analysis of Customers Awareness on E-Banking Services and Products of Banking Institutions; A Case Study of North Karnataka
Year: 2025
Type: article
Study design: Observational Study
Abstract: Technological innovation and the usage of ICT, with the growing accessibility of Internet services, have extensively contributed to the changes and development witnessed in the worldwide economy in general and the banking sector in particular. The Banking sector has emerged as a very vital service industry in the present competitive world. All the banking institutions provide e-banking services to all categories of customers such as agriculture, industries, all employees of Govt. and private sector, students, workers, and other public persons respective of age, sex, and status. Normally, e-banking services and products consist, of banking Solutions, Automated Teller Machines, Magnetic Ink Character Recognition, Real-Time Gross Settlement System, Electronic Fund Transfer, National Electronic Fund Transfer, Automated Clearing House, Electronic Clearing Services, Credit Card and Debit Cards, Indian Financial Network, Banking Network, Society for Worldwide, Interbank Financial Telecommunication, Electronic Data Interface and other e-payments and digital payments. Today, the role of customers in the growth of banking institutions has become highly important because they will be the main beneficiaries of innovative banking strategies as they are in a position to recognize and accept the new technology and practice it. The present paper is an attempt to know the e-banking products and services of banking intuitions and the customers' awareness, usage, or participation in e-banking activities and their support of the concept of a 'Cashless Economy'. This study reflects the customers of three selected leading banking institutions of North Karnataka; the data is collected by using the questionnaire method and analysis with SPSS. Finally, the bases of the findings of the study suggest some suitable measures for a cashless economy.
Author: Suvarna K Varadai
Language: English
Subfield: Accounting
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4412046440