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Kuliatas Pelayanan Ekowisata Mangrove di Ketapang Urban Aquaculture (KUA) Desa Ketapang Mauk Kabupaten Tangerang

Year: 2025

Type: article

Abstract: This study aims to analyze the service quality at Ketapang Urban Aquaculture (KUA), a mangrove ecotourism area in Tangerang Regency, using the Servqual theory encompassing five dimensions: tangibles, reliability, responsiveness, assurance, and empathy. This qualitative research utilized primary data from in-depth interviews with KUA management and secondary data from relevant literature. The findings indicate that physical facilities, such as trekking paths and informative signs, enhance visitor comfort. Educational programs run on schedule, and the complaint system effectively addresses visitor concerns. Friendly and well-trained staff provide a sense of safety and a positive tourism experience. However, challenges remain in optimizing sanitation facilities and digital promotion. The study concludes that KUA's service quality meets expectations, supporting sustainable ecotourism.

Source: Kajian Administrasi Publik dan ilmu Komunikasi

DOI: 10.62383/kajian.v2i1.173

Authors: Eni Apriliani, Rizkyka Rahma Danti, Amelia Anggraini, Andin Febrianti, Irvan Arif Kurniawan

Institution: Universitas Islam Syekh Yusuf

Language: English

Topic: Community-based Tourism Development and Sustainability

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Sustainable cities and communities

Open Access status: bronze

OpenAlex ID: W4412079727

FWCI: 1.844

Cites:

Cited by: 1

Related to: 10