Work

Improvements in Means-End Chain Analysis Using Graph Theory and Correspondence Analysis

Year: 1991

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1991.12466758

Authors: Pierre Valette-Florence, Bernard Rapacchi

Language: English

Topic: Cognitive and psychological constructs research

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412087637

FWCI:

Cites: 14

Cited by: 54

Related to: 10