Work

Promoting the Competitiveness of Tasikmalaya Umkm Through Strategies for Product Innovation Development

Year: 2024

Type: article

Abstract: This program aims to improve the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Tasikmalaya through product innovation development strategies. This program adopts an interdisciplinary approach that includes several stages, from identifying needs to evaluating performance. The main activities carried out include local potential analysis, technical and managerial skills training, innovation assistance, and product evaluation. The results achieved from this program include innovative product prototypes, publication of scientific articles, video documentation, and draft Intellectual Property Rights (IPR). This program proves that collaboration based on science and technology can empower MSMEs, encourage the development of more competitive products, and support sustainable local economic development.

Source: Jurnal Industri Kreatif dan Kewirausahaan

DOI: 10.36441/kewirausahaan.v7i2.2752

Authors: Meita Annisa Nurhutami, Afifah Muâ€™minah, Alfian Azhar Yamin, Andri Pahrulroji, Handayani Madania Insani

Institution: Indonesia University of Education

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: diamond

Funder: Universitas Pendidikan Indonesia