Work

The Influence of Financial Literacy, Age, and Income on the Financial Behavior of Tokopedia Customers

Year: 2024

Type: article

Abstract: The purpose of this study is to investigate how Tokopedia users in Medan City behave financially in relation to their age, income, and level of financial knowledge. The Structural Equation Modeling-Partial Least Squares (SEM-PLS) analytical method is used in this quantitative study. One hundred respondents who shop on Tokopedia in Medan were given questionnaires in order to collect data. The findings show that while age has no discernible effect on financial behavior, income and financial knowledge do. Age, income, and financial literacy all account for 89.4% of the variation in financial behavior, according to the R-Square value of 0.894. These results demonstrate how better income management and financial literacy can assist people in making more informed financial decisions. To improve the community's financial well-being, effective income management techniques and financial education are crucial.

Source: International Journal of Economics and Management Research

DOI: 10.55606/ijemr.v3i3.420

Authors: Aprisanty Aprisanty, Yeni Ariesa, Juli Meliza

Institutions: Universitas Prima Indonesia, Sekolah Tinggi Ilmu Manajemen Sukma

Language: English

Topic: Financial Literacy and Behavior

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: No poverty

Open Access status: hybrid

OpenAlex ID: W4412355232

FWCI:

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Related to: 10